recently Frost & Sullivan, a globally renowned growth consulting firm, ( Frost & Sullivan) officially awarded Oaks Air Conditioning one Blockbuster certification —— From 2018 to 2024, it will be the top three global household split air conditioner sales for seven years 。  

Domestic split air conditioner Top three in the world ！ this grades Again In 1994 Enter the air conditioner industry strong brigade Oakes pushed Market outlet. Looking back For more than 30 years, in era Rapid turnover and continuous market Shuffle, as well as new users old alternate Among them, there are hundreds of air conditioning companies that have been out of the industry or declined, and Oaks air conditioning, which has been sticking to the industry and developing steadily, has become an industry steadily "Mainstay"? In the development process of Oaks Air Conditioning over the years, what values and forces are hidden that are not known to the outside world?

"Quality + innovation": the underlying logic of crossing the cycle is not a means of short-term competition

The latest data from Aowei Cloud Network shows: China's air conditioning industry in the cold year of 2025 (September 2024 to August 2025) in household appliance With the support of the national subsidy policy, the total sales reached the level arrive 196 million units, a year-on-year increase of 11.5% 。 Among them, domestic shipments broke through for the first time 100 million units, up 8.7% year-on-year 。 This data unleashes the strong growth and leading momentum of the air conditioning industry in China and the global market.

In the leading camp of China's air conditioning industry, the home appliance circle further found that in addition to the top three in the world of split air conditioners, Oaks is still The fifth largest in the global air conditioning industry offer business and The world's first intelligent voice air conditioner and Domestic public air conditioning China first Recent In the past three years, the compound growth rate of sales has reached 30%, achieving a comprehensive lead and steady upward trend in domestic and foreign markets.

If you stretch the timeline to get closer In the past 30 years, combing the trend of the air conditioning industry and the changes in the brand pattern, it can be clearly seen that there are less than 5 air conditioning brands that have been active in the mainstream market, have been leading the development of the industry and consumption trends, and have maintained stable growth. Oaks has become a "minority" and "leader" in the air conditioning industry.

If you say, time is the best to test the enterprise "Touchstone"; Then, in the air conditioning industry, Oaks is the "living fossil". From high-profile entry and rapid breakthrough, reconstructing the brand pattern with new forces in the industry, to occupying a place and achieving steady upward cultivation, Oaks Air Conditioning finally built a new development force through the strategy of "small steps and fast running" and "big stride jogging" in the turbulent cycle of the industry, and became a leader in the dual cycle of successful "passing through the times and industry".

What kind of force supports and tracts Oaks air conditioners to go all the way through wind and rain? People familiar with the matter told the home appliance circle that Zheng Jianjiang, chairman of Oaks Group, proposed it very early The business philosophy of "quality is the cornerstone, innovation is the soul", and regards it as a value that runs through all aspects and systems of enterprise operation, as well as competition in different eras.

When quality becomes the cornerstone of enterprise development, it gives enterprises vitality across the cycle of the times; When continuous innovation becomes a habit, it will build a moat for enterprises to cope with unknown challenges and shocks. By long After more than 30 years of accumulation and exploration, Oaks air conditioners have been introduced to the world prove ： Chinese home appliance companies can rely on "Quality innovation" can win the trust of global users, build globalization barriers through "system capabilities", and rely on "long-termism" to achieve "followers" , and runners collar run he who The transformation of ".

Oaks Air Conditioning The landing of values, let "Quality" is no longer an additional attribute of the product, but an enterprise through the cycle of the times and the vitality of the industrial cycle; let "Innovation" is no longer a single technological breakthrough, but a construction “ User pain points 、 Technology research and development 、 The scene landed ” commerce Closed loop target Ability. As Zheng Jianjiang said "Good products will grow legs by themselves", the essence is to put user value before commercial interests, and fight against the short-term impetuousness of the industry with long-termism, which is precisely Chinese home appliances Continued to strengthen key kernels.

"Four comprehensive capabilities": the moat of differentiated competition and the infrastructure of global operation

Whether it is the global or Chinese market, air conditioning is the earliest entry of the home appliance industry The category of "oligarch-led, giant-led" competitive pattern is difficult to shake for more than 20 years. It is in this market context that Oaks Air Conditioning chose to rise to the challenge, and after more than 30 years of continuous investment and perseverance, it finally realized the "four comprehensive capabilities" and built the differentiated core capabilities of the enterprise in the global air conditioning industry.

In the view of the home appliance circle, since the reform and opening up, China's air conditioning industry has experienced The leap of the three eras of "promotion and popularization, upgrading and iteration, and trade-in" has basically established the competitive threshold of "whole industry chain layout, global channel distribution, and full category layout". In the face of this situation, based on the internal values of "quality and innovation", Oaks Air Conditioning has clarified the differentiated capabilities of "user-centric" global layout, full ecological construction, whole industrial chain construction, and full life cycle service system, which has become the "unique" core advantage of enterprises.

At present, globalization has become the only way for Chinese enterprises, and Oaks Air Conditioning has stepped out of a new paradigm on the road of globalization: adhere to the business methods of inclusive science and technology and equality of science and technology, focus on user pain points and promote the localization of product functions and experiences. At present, Oaks air conditioning business covers North America, Europe, South America, Southeast Asia, the Middle East and other worlds In more than 150 countries and regions, overseas market revenue accounted for half of the overall revenue in the first quarter of this year, and sales companies were set up in Malaysia, Thailand, Vietnam, the United States, Saudi Arabia and other places to set up localized teams to accelerate the deep cultivation and expansion of global operations.

Among them, Oaks Air Conditioning, which has ranked first in the world for many years, not only understands Mandarin and local dialects in China, but also understands various minor languages in addition to English overseas, which greatly promotes the global benefit of intelligent technology. In the Southeast Asian market, Oaks Air Conditioning is based on the in-depth insight of the market and users, and popularizes the price of fixed frequency machines with frequency conversion technology, solving the use problems caused by local voltage instability, and also bringing power saving and comfortable experience. In the end, this also leveraged Oaks Air Conditioning to lead in overseas markets such as Malaysia, Mexico, Saudi Arabia, and Vietnam.

In recent years, various industries have been accelerating The transformation and transformation of "scenes replace products and ecological coverage of industries". In the home appliance industry, Oaks Air Conditioning completed the "full ecological construction" very early and pioneered an open ecological model. On the one hand, it dares to create a precedent of the times, launches the "Xiao Ao Direct Sales" ecological first online batch new retail model, cleans up the layers of agent price increase models to directly benefit users, and opens a precedent for DTC reform in the home appliance industry in one fell swoop; At the same time, it publicly promises all users to return first-class energy efficiency air conditioners "no reason for 60 days", which improves consumers' shopping experience and brand trust, and realizes direct users of quality marketing.  

On the other hand, actively embrace the world's top technology giants and achieve innovation on the shoulders of giants. confront The rapid application of AI technology and large models, Oaks Air Conditioning chooses to cooperate with Baidu and Dee in terms of soft power such as voice technology and AI power-saving chips pSeek and other leading enterprises to quickly realize the hard power of air conditioning quality The in-depth innovation of AI technology soft power has explored a new development path for the ecological empowerment industry.

As a Chinese air conditioner industry The third one is realized “ Core components + "whole machine" enterprises with the layout of the whole industry chain, Oaks through and Panasonic stratagem cooperate Realize the compressor Self-developed and self-produced to complete the core competitiveness under the layout of the whole industry chain 。 meantime ， still Pass globe Seven Intelligence and Automation industry base ， and global technology research and development system, construct "R&D to manufacturing, core components to the whole" Link development ensures the high quality and technological leadership of products at the source 。

In the face of the continuous upgrading quality needs of users, for the "seven points of quality, three points of installation" category of air conditioners, the service has always been a "big problem" in the industry, but it has become a breakthrough in Oaks to create a "full life cycle service system". Directly hitting the needs of users, Oaks is the first in the industry to build a full life cycle guarantee system of "raw material procurement, manufacturing and green recycling and dismantling". Especially in overseas markets, Oaks has solved the "last mile" problem of service Air conditioning installation costs target straight Settle the bill 。

Oaks Air Conditioning The creation of "four comprehensive capabilities" will provide a clear path for the transformation of China's home appliance enterprises: Only jump out "short-term involution" and adhere to long-termism; jump out of the "single advantage" and build system capabilities; Jump out of "Made in China" and build a global brand 。 ultimately to be able to enter the global market Achieved in competition The leap from "big to strong" has made "China fabricate ” and "Chinese Innovation" Become a global industry change core Strength.  

Hong Kong stock listing and global brand strategy: products lead to brand-led new channels

On September 2, Oaks Electric was officially listed on the Hong Kong Stock Exchange, becoming the third leading company in China's air conditioning industry to land on the Hong Kong Stock Exchange. This also provides a new observation perspective and imagination space for the outside world to gain insight into the comprehensive strength, differentiated advantages, and future development prospects of Oaks air conditioners.

In the eyes of the home appliance circle, this is Oaks Air Conditioning "Quality + Innovation ” The embodiment of values in the industry ， It will also help enterprises from In the past, by Made in China to compete in the world, enter in order to Global brand management Entering new The active leap of waterways has accelerated the promotion of Chinese enterprises in the global market The implementation and leadership of "independent brand, independent innovation, and localized operation".  

All said "If you don't accumulate steps, you can't reach thousands of miles". As one of the three main businesses of Oaks Group, the next development of Oaks air conditioning will once again be pushed to a new starting point by the waves of the times, stand on a new stage and usher in new momentum.

On the one hand, within Oaks Group, the air conditioning business, with new energy and electricity, power distribution, and medical rehabilitation, the three major businesses will form an efficient and collaborative resonance for users, bringing users a new solution based on a healthy lifestyle at home, from the underlying support of electricity, power distribution and new energy, through the user connection of air solutions such as air conditioning, and then horizontally connected with the medical rehabilitation business, which is not only the implementation of green and low-carbon air solutions, but also the whole ecological escort of healthy breathing and life.

On the other hand, the listing of Hong Kong stocks has witnessed a new journey of global brand management of Oaks air conditioning, accelerating The "Oaks AUX" brand has a global layout, with multiple brands such as "Hua Garlic", "AUFIT" and the high-end brand "ShinFlow" to meet the diverse needs of users, and at the same time rapidly promote the business transformation from an air conditioning manufacturer to a smart air solution service provider. This will not only broaden the business boundaries of Oaks Air Conditioning and accelerate the transformation of business model, but also attract more global talents to participate in promoting the values of "quality is the cornerstone, innovation is the soul", and meet the needs of users in different countries with innovative technology and quality solutions.

At the moment of the reconstruction of the global home appliance industry pattern, the leading companies in the Chinese market are accelerating their expansion and breakthroughs in overseas markets after occupying the initiative and leading edge in the domestic market. The future will be a golden age for Chinese home appliance companies to compete for the first place overseas and lead the trend. However, the home appliance circle believes that the global competition of Chinese enterprises should not only be a scale competition, but also a value leadership. Oaks Air Conditioning More than 30 years of development history shows that true global competitiveness stems from the reverence for "quality", the persistence of "innovation", and the respect for "users", and from the integration of enterprise development into the wave of global industrial upgrading, and the "Chinese solution" to solve the pain points of global users.