The third session The AUX Overseas OBM Distributors Conference was grandly opened in Pattaya, Thailand Draw a new blueprint for global cooperation

On April 28, 2025, the 3rd AUX Overseas OBM Distributor Conference with the theme of "Team Up Goals Up" was held in Pattaya, Thailand. Partners in the field of air conditioning from more than 30 countries around the world gathered together to discuss technological innovation, market strategies and future cooperation opportunities. The conference aims to deepen the synergy between AUX and global partners and inject strong impetus into the continued deepening of overseas markets.

Accelerate the process of globalization and aim to be among the top three in the industry

Under the guidance of the company's strategy, AUX Group continues to promote the process of globalization, always adheres to the principle of "customer first", and takes OBM as an important strategy. The meeting demonstrated AUX's continuous growth and strength in different fields, and showed that AUX is expected to rank among the top three in the household air conditioning market in 2025, and the confidence of the agents present has doubled.

Based on strategic planning, the company attaches great importance to the OBM agency business. In order to achieve stable cooperation and development of customers, we are equipped with an experienced team and invest more product/policy/after-sales/distribution/promotion resources to support the development of OBM business. Through these five major support actions, by 2025, Oaks household air conditioner sales are confident to reach 25 million units.

We insist that where the agency business is done well, we will not open our own sales company, and agents are always our best partners. AUX will unswervingly work hand in hand with global agents to achieve win-win cooperation with competitive products, continuously innovative technology, better policies and perfect services.

Deepen management upgrading and build a world-class brand vision

With the theme of "Team Up Goals Up", the conference explained the brand upgrade blueprint to global partners: "We are not only committed to breaking through sales scale, but also committed to building 'AUX' into a world-class brand side by side with global partners. In the future, we will explore new opportunities in the global market with partners with stable delivery times of 1-2 months, special policies for annual rebates and fulfillment, and intelligent service systems. ”

OBM will provide pre-sale support in three aspects: product planning, pre-sales support, and team support; Provide product sales support from five aspects: inventory management, promotion, network expansion channels and terminals, and publicity; Focus on the pain points of agents, starting from the three major directions of parts ordering, installation, maintenance training and system, strengthen after-sales service, and improve customer satisfaction. Gradually use fast and efficient digital tools to operate.

Next, OBM will pay attention to the cultivation of new customers and the empowerment of old customers, and support the scale of achievement through 3S-2.0. After the meeting, customers showed strong interest in Xiao Ao APP/after-sales CCP customer management software and promotional caravans.

Technological innovation drives product upgrades and builds global competitiveness

Product strategy As a crucial part of the overseas development of AUX air conditioners, with "OBM strategy and product innovation" as the core, we will showcase AUX's breakthrough achievements in the fields of frequency conversion technology, intelligent control and high-efficiency products to global partners. At the same time, "AUX has always been guided by market demand, investing a total of US$15 million in the past three years to build an exclusive platform, and investing US$85 million in frequency conversion technology research and development every year, empowering partners through technological innovation to jointly explore new opportunities in the global market." ”

Technology is the core competitiveness of AUX. From frequency conversion algorithms to intelligent ecology, we take 'customer pain points' as the starting point of innovation - whether it is stable performance in high-temperature environments, low maintenance costs under complex working conditions, or intelligent needs for multi-scenario adaptation, AUX has always been data-driven R&D.

Customer-centric, build after-sales worry-free service

AUX Group's overseas after-sales service has always been based on the core concept of "customer first, service wins", and shows global partners the systematic upgrade of AUX in the field of after-sales service network, technical support and customer experience. At the same time, "in a highly competitive market, excellent products must be complemented by an efficient service ecosystem. AUX's goal is not only to deliver products, but also to ensure worry-free operation for customers and peace of mind for users through full lifecycle services. ”

Deeply cultivate the regional market and empower channel services

The meeting also introduced Thailand's business expansion strategy and implementation plan to the participants: in terms of dealer network layout, the target network will increase from the current 214 to 220 in 2025, covering at least 50% of the target dealers.

In terms of APP strategy and marketing services, AUX has launched exclusive tools to strengthen channel collaboration: through the Hello AUX APP, it synchronizes promotions and price information with dealers in real time, and provides tiered bonuses, achievement rewards and monthly discounts through the installer APP; It is equipped with high-frequency professional training, multiple product roadshows and social media interactions, and organizes on-site visits to core customers to deepen cooperation. After-sales service ensures 24-hour response and spare parts reserve across the network, and plans to promote convenient order processing, regular training and graded bonus mechanisms in 2025 to comprehensively improve service efficiency and channel enthusiasm.

Overseas layout of manufacturing bases, increase local production capacity to drive regional coverage

As the group's first wholly-owned overseas manufacturing base, the Thai factory has built a mature localized production system since it was put into operation, equipped with intelligent production lines and integrated a number of advanced technologies, covering core production links and supporting functional departments such as final assembly, plastics, and two equipment, effectively driving local employment and maintaining a stable talent retention rate. The production capacity has maintained a continuous growth trend, and the products have covered major markets such as ASEAN and North America, forming a diversified market supply layout.

In the overseas strategy deepening plan, the factory will focus on improving the efficiency of localized operations, further optimize the supply chain system and cost structure by expanding the scale of local material procurement and enhancing the ability to self-make key components, and simultaneously drive the expansion of regional employment. As AUX's first wholly-owned overseas manufacturing base, the Thailand factory is of great significance to the Group's overseas strategy.

The meeting ended with warm cooperation negotiations and strategic signing. With a clear strategic plan and a solid global layout, AUX is writing a new chapter in the air conditioning industry with the power of innovation and collaboration with customers.